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Book Review: I Live in the Future & Here’s How It Works

 I Live in the Future & Here’s How It Works. Nick Bilton. Crown Business. 304 pages. Toward the end of Nick Bilton’s stimulating and provocative book, he quotes the visionary science fiction author of Neuromancer, William Gibson: “The future is already here — it is just distributed unevenly,” and that’s about right. Some of us readily […]

Something From (Almost) Nothing

One of the slickest business moves is creating a new product and experiencing the birth of a market. Things that didn’t exist until a “need” was created: Deodorant. Cellphones. Viagra. Personal computers. But a more interesting phenomenon is when you take an item that already exists and turn it into something valuable. Frank Purdue’s started branding […]

What’s Your Elevator Pitch?

I’ve been to consumer and trade events both as an exhibitor and an attendee. The cost of attending one of these things — either way — is usually considerable. In addition to the price of admission, there’s travel, accommodations, food, and in the case of exhibitors, booths, literature, displays, power, lights, carpet, table, chairs, plus […]

Amazons Attack! is a​ very successful retailer. ​Though for years, their high stock prices were based on little more than hope, the company has been actually making money for a while. A lot of money. Here are a few reasons for their success: Easy to use. T​hough they tried to patent one-click ordering and were rejected, is pretty […]

Marti Auto Service – Website creation and launch

Modent Marketing was responsible for developing a new website for Marti Auto Service, a family-owned independent automobile repair shop in Miami. The new website had to be multifunctional and mobile-friendly to accommodate a wide range of devices, and provide an optimal viewing and navigation experience. The key idea was to create a clean site, with […]