Richard Pachter is a seasoned online marketing professional. An early advocate for corporate website development and a pioneering practitioner of online marketing, he was hired by The Miami Herald to create its advertisers’ website.
A veteran journalist and critic, he also became the paper’s internationally syndicated business books columnist. A creative copywriter and marketing communications professional, Richard also blogs about business, popular culture, food and more.
As Online Brand Marketing Manager of TracFone Wireless, he established the social media presence of the company’s four brands through multiple channels, including Facebook, Twitter, Youtube and other platforms, focusing on customer acquisition, brand advocacy and customer service. He remains active in social media marketing for a variety of clients.